Friday, June 17, 2022
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What is the phrase? Could version


The previous couple of weeks noticed loads of motion contained in the courtroom and the boxing ring. The trial of the last decade between Johnny Depp and ex-wife Amber Heard started, and it rapidly become a social media meme fest. Tyson Fury squared as much as Dillian Whyte within the greatest post-war battle on British soil in boxing historical past. Plus, New Zealand introduced it could lastly be unlocking its borders for the primary time because the pandemic hit in early 2020, with the massive reopening deliberate for the tip of July. Hooray!

Extra importantly, listed below are some knockout language and culture-related tales which have additionally caught our eye.

Good vibes, Unhealthy Bunny. 

BadBunny

The previous couple of years have seen Latin American music muscle its means into the mainstream. It’s been referred to as the ‘Despacito’ impact, named after the most important international hit by Puerto Rican singers Luis Fonsi and Daddy Yankee (plus just a little remix assist from Justin Bieber). 

Nicely, prepare for Latin vibes to take over the summer time. You first heard him featured on Cardi B’s 2016 hit I Like It, however the newest album from Unhealthy Bunny, Un Verano Sin Ti, is to summer time what coconut is to a pina colada. Completely made for one another. 

Additionally hailing from Puerto Rico, Unhealthy Bunny grew to become the all-time most-streamed artist globally in a day on Spotify this month. His sound, described as Latin Lure crossed with Reggaeton, has bridged the hole between the English-speaking music trade and its Spanish counterpart, breaking down language obstacles with its largely Spanish lyrics. And if you wish to be taught to talk español, we predict cranking up the amount on some reggaeton is an superior solution to get began. (That, and getting began on Memrise, obvs!)

 

Really feel like time’s misplaced all which means because the pandemic? You’re not alone.

Lexicon

It occurred to all of us. At first of the pandemic, you in all probability declared that you just’d use your further hometime to lastly get again into health, research for an additional qualification, and even simply end that TV present that you just’ve been pushing aside. And, likelihood is, you in all probability didn’t do any of that. Kudos to anybody who really managed to realize their lockdown targets. However for probably the most half, our days had been spent on repeat, scrolling by social media and FaceTiming our mums to indicate off our new sourdough baking expertise. As a result of, why not?

Paul Ford, a author for Wired, thinks that because the pandemic modified the way in which we spend our time, we have to change up the phrases we use to speak about it. And to be trustworthy, we’re just a little bit right here for it. Why use ‘daytime’ when you’ll be able to say ‘lightmode’? And why not measure weekends based mostly on what number of Netflix exhibits we binge? In any case, the phrase ‘dash’ is thrown round extra in places of work than on the Olympics today, so possibly we should always use that to explain our working week. 

In reality, we’re unsure if he’s being sarcastic or not – however we love the logic all the identical. 

 

Individuals have a bland deal (in the case of chips)

Chips

No matter you name them, there are some actually thrilling chips/crisps flavours all over the world. You’ll discover Prawn Cocktail and Pickled Onion flavours within the UK, Roast Goat and Kebab flavours in Africa, Octopus and Honey Butter flavours in Korea, and Vegemite and Sunday Roast flavours in Australia. 

However within the US, it’s a distinct story. Adventurous snackers can go for Flamin’ Scorching, whereas milder crunchers have solely Bitter Cream or Plain Salt to select from. Why is that? 

Because it seems, it’s all all the way down to how market analysis is carried out. Manufacturers follow surveying individuals who eat crisps/chips/flat potatoes A LOT, and this implies they’re often utilizing much less flavoursome snacks as a aspect dish for one thing greater, or with a dip.

That stated, nobody attire up chips fairly like Individuals. Frito Pie, anybody?

 

Textiquette in 2022

TextMessage

Prepared for extra textual content training? In April’s What’s the phrase?, we talked about how the OG of laughing over textual content, LOL, is stubbornly sticking round even with the rise and fall of emojis. This month, we’re referring to texting etiquette and the way it differs from nation to nation. And it’s fascinating.

For instance, in Europe, loads of kisses are the norm as a ending flourish, whereas within the US, it’s extra laidback (however God forbid anybody finishes their message with the stone-cold interval (higher often known as a “full cease” in the event you’re not in North America). The Russians love utilizing brackets to hit the candy spot between heat and overemotional, and in France the rule is easy: abbreviate the whole lot.

Phew. It’s principally like a language inside a language. Feels like one thing we should always have a course for? Should you suppose we should always begin a course on the Memrise app on texting etiquettes in several languages and cultures, DM us @Memrise and tell us!

Totally different languages and cultures won’t agree on the identical etiquettes, however we will all collectively fist bump on the concept that fashionable smartphones allow us to preview textual content messages earlier than really acknowledging them, proper? Reward be.

And that’s all for this version of What’s the Phrase? Each month we spherical up among the coolest issues which can be taking place all over the world and share them with you within the hope they’ll quench your language and basic knowledge-seeking thirst just a bit bit. Catch you subsequent time!

 

 



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