Friday, June 17, 2022
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Three Observations About High quality College District Web sites

This morning I spent a few hours wanting on the web sites of comparatively giant faculty districts. These are my ideas and observations after viewing them from the angle of a mother or father.

Make It Apparent!
The nice websites make it apparent for fogeys to search out current and related info.

Do not make dad and mom dig by means of quite a lot of vaguely named menus to search out the knowledge they want about your faculty. I checked out one district’s web site this morning to attempt to discover the college calendar for subsequent fall. There was not a single tab or menu wherever on the homepage labeled “calendar” or “schedule.” The varsity calendar was solely discovered if you happen to clicked on a tab labeled “menu” then scrolled all the way down to the fourth sub-menu that was labeled “calendars.” Details about the college board members, human sources info for workers, and an outdated 2015-2020 strategic plan have been all listed increased than the college yr calendar. 

What does it say about your district when dad and mom need to dig by means of vaguely named menus to search out out fundamental details about their kid’s faculty day?

Social Media Isn’t a Substitute for a Good Web site

Posting on social media isn’t a alternative for having a well-designed and regularly up to date faculty/ faculty district web site.

Among the higher websites I checked out included embedded streams of district/ faculty social media postings. They do this as a result of they acknowledge that not each mother or father or pupil makes use of social media. Moreover, while you depend on social media you are hoping that oldsters and college students will comply with your accounts. And even when they do comply with your accounts you then need to hope that your postings will stand-out from the entire different updates that oldsters and college students see from the opposite accounts they comply with.

Who’s working the web site?
The higher web sites that I checked out this morning have been from faculty districts which have somebody on employees whose job title included communications director or public relations. The unhealthy ones appeared to be run as virtually an afterthought or decrease precedence job of the IT division.



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