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10 Suggestions for Tweeting Lecturers


In 2010, Ross Morrison McGill based @TeacherToolkit from a easy Twitter account via which he quickly grew to become the ‘most adopted instructor on social media within the UK’. In 2015, he was nominated as one of many ‘500 Most Influential Individuals in Britain’ by The Sunday…
Learn extra about @TeacherToolkit

How can lecturers get the very best from the social media platform, Twitter?

10 Suggestions for Tweeting Lecturers

After a number of years of tweeting, it’s about time I printed my very own Suggestions for Tweeting Lecturers. Written in 2014, in 2020, utilizing Twitter now types a big a part of my doctoral analysis at Cambridge College.

This checklist is designed for lecturers new to Twitter, or for individuals who have began and want recommendation. Within the weblog, I’ve divided my top-10 recommendations into three ranges for freshmen, intermediate and superior customers.

Inexperienced persons Stage

1. Skilled or private?

Create knowledgeable account for tweeting about educating. If you wish to tweet about private views and your social life, do it from a private account. Preserve them separate. I made this error in 2008 and shortly created a second Twitter account to separate my updates.

Resolve if you wish to have a personal (locked) account. This implies others can solely entry your tweets as soon as permission has been granted by you. This may be helpful if you wish to defend your privateness, or to keep away from connections with college students, and/or to maintain your self free from abuse and spam.

2. Your Twitter deal with

Begin by making a deal with. That is your Twitter ID. Be certain it’s simple to recollect. Attempt to create an account title the sums up you and what you do. For instance, @DT_Teacher. Bear in mind, while you ship out a tweet, you may solely use 140 characters, together with any Twitter title. So, maintain your deal with simple, simple to recollect, however one which stands out from the gang, while additionally representing you!

@TeacherToolkit stemmed from what I do. I’m a instructor. I educate know-how and use a (know-how) ‘toolkit’ every single day within the classroom. I additionally wished to share my concepts. It made sense.

Add a profile picture that’s good in high quality. My icon is in determined want of an replace. It should outline who you might be, or what your Twitter account will likely be, however will not be important. Oh, and there may be nothing worse than altering your profile picture – and even your deal with title – each different month. Why? As a result of folks will overlook who you might be and what you seem like. There may be a lot occurring, it’s essential to be constant in order that followers recognise you (your model/picture).

3.Outline a goal in your Twitter account.

In case you are unsure, observe from a distance earlier than leaping in. Social media has reworked my observe. In case you are ready to contribute, to share, to replicate, then you will get on the spot suggestions. In case your contributions are excessive in high quality, then you’ll get plenty of suggestions.

If you happen to should not have a goal for utilizing Twitter from a educating perspective, your account will turn out to be muddled between private updates and educating data. In case you are in keeping with what you need to get out of Twitter, you may obtain useful critique in your concepts. Utilizing social media in your personal faculty or division (and even personally as a instructor from knowledgeable account) means that you can be outward-facing. Begin small; settle for that you could be be tweeting away to your self at instances. Share just a few photographs in your timeline and take part just a few on-line chat boards to attach with others.

Each Twitter hashtag – regarding schooling – could be discovered right here. It’s essentially the most complete I’ve discovered!

Intermediate Stage

4, Who to observe?

Now you could have your account, it’s time to assume extra about your tweets and who to observe! Don’t overlook, there’s a particular person behind each Twitter account. In case you are tweeting professionally, maintain your wits about you, particularly if the Twitter account is for educating, or on behalf of your division or the varsity. Tweeting is a public textual content message to the world!

Add your title to this database beneath and seek for some lecturers to observe.

5. Expectations

My recommendation for instructor anticipating just a little extra from Twitter.

  • Begin small with easy messages and updates, regularly together with hashtags akin to #ukedchat and #SLTchat in every of your tweets.
  • Anticipate some suggestions and on many events, nothing!
  • Anticipate your account to develop; to take a while to develop – at the very least 3-6 months – and inside one 12 months, it is possible for you to to see your observe reworked by these you work together with.
  • Replace your Twitter account repeatedly. You wouldn’t observe anybody who doesn’t tweet or work together.So, why would they observe you? Tweet at the very least a couple of times a day if you’re an intermediate person. In case your accounts stagnates, folks will *unfollow you.
  • And bear in mind, 140 character tweets could be taken out of context. Twitter was designed to offer social standing/updates. It has turn out to be far more refined because it began in 2006. Right now, Twitter accounts tweet a standing up to date with hashtags, photographs and hyperlinks.

6. Perceive the acronyms rapidly

Particularly what they symbolize. You’ll be able to learn a full breakdown from @UKEdchat on their excellent web site.

  • DM – This can be a non-public Direct Message despatched to a twitter person. You will need to observe that person earlier than you may message them. DMs don’t seem within the public twitter stream.
  • Observe – These are the accounts you might be following and the tweets will seem in your time-line.
  • Follower – Somebody who follows you and your tweets. Be thankful for any suggestions.
  • Hashtag (#) – A hash image is used to remark a couple of particular matter, akin to #SLTchat, so customers can simply discover particular tweets on that matter altogether. There’s a excellent checklist right here.
  • Hyperlink – Together with a URL in your tweet. You should use shortened URL companies, akin to though twitter primarily shortens URLs robotically now.
  • Reply (@) – The @ image is used to answer to a twitter person. In case you are replying to a tweet and wish everybody to see your response, place a full-stop/interval previous to the person title (for instance .@ukedchat)
  • RT (ReTweet) – Re-posting one thing that has already been posted on the Twitter stream. RT normally precedes the unique submit to offer credit score to the person who printed it first. (Supply: @UKEdChat)

7. Strategy Twitter for 3 easy causes.

  • To replace your standing and share data.
  • To attach with new lecturers, discover concepts and new classroom sources.
  • To work together with others and provides/obtain suggestions.

Lastly, you’ll have to take care of different folks’s opinions, each constructive and destructive suggestions; particularly the misunderstood responses to your tweets. Bear in mind, what’s written is usually not how it could be stated. Many tweets could be taken out of context, particularly if many customers are becoming a member of a dialog. Due to this fact, it may be tough to maintain monitor of all the things occurring. Strive creating lists to filter teams of conversations. You might also need to strive TweetDeck or Hootsuite with the intention to see extra tweets on a PC display screen.

Tweetdeck Vamoose ONE MILLION

If coping with something destructive, ask your self earlier than responding:

  • a) is that this tweet emotionally clever?
  • b) can my reply wait 24 hours?
  • c) is it offensive and do I have to report this person?
  • d) can I ignore this account? Maybe block or mute.

Superior Stage

8. Twitter Evaluation.

After you have grasped the great thing about Twitter, you’ll be able to start out analysing what works and what doesn’t. This can allow you to grasp your viewers higher. For instance, realizing when to tweet and what to tweet. In my earlier days of Twitter, I quickly learnt that I used to be infuriating followers with fixed tweets; particularly on a Sunday night throughout @SLTchat. It nonetheless occurs as we speak and as my followers have grown, is one thing I can not keep away from! So, it is vital that you’re delicate to the suggestions from those who observe you and pay attention as finest you may.

Over the previous 28 days, I’ve tweeted 1,101 instances. with an extra 762 from different sources.

@TeacherToolkit Twitter Analytics

9. Don’t turn out to be a slave to Twitter.

@TeacherToolkit Twitter AnalyticsBe taught to make use of software program and begin to make it be just right for you.

Mastering Twitter may be very simple to do. You can begin off with Twitter Analytics at no cost. Beneath are some screenshots I’ve taken on 27.4.14 to offer you an understanding on the evaluation out there. This lets you perceive the visitors engagement to your personal account.

To the left you may see my ‘Engagement’ statistics, exhibiting final 28 days with every day frequency. Contemplating July is a quiet month for UK schooling, my Twitter account receives a couple of 3.1% every day engagement common.

Engagement price is the share of people that noticed a tweet that was retweeted, clicked or replied or marked as a favorite.

Hyperlinks Clicks: Over the previous 28 days, I’ve had 56,500 URLs click on within the 1,863 tweets I shared. On the day of this screenshot, there have been 1,300 clicks on hyperlinks I shared.

The information exhibits, that regardless of a quiet month for bloggers within the UK all through July, Twitter stays a hive of exercise for sharing.

Retweets: Over the previous 28 days, @TeacherToolkit Twitter has 6,700 retweets from different customers.

Favourites: Over the previous 28 days, 6,400 tweets have been bookmarked.

Replies: That is the place the laborious work begins. As a one-man band, over the previous 28 days, I’ve acquired 1,800 replies to my tweets. I strive, however it’s unimaginable to answer each single tweet/reply.

Oh, and bear in mind to maintain your self out of Twitter Jail! Twitter Jail is the variety of tweets should you reached the restrict of 100 tweets per hour/1000 per day.



Follower Evaluation

Beneath is an evaluation of @TeacherToolkit followers as of twenty seventh July 2014. In response to this knowledge, my tweets have generated 6.5 million ‘impressions’ over July 2014. That’s roughly 230,000 ‘impressions’ per day!

After we use “impression”, we imply {that a} tweet has been delivered to the Twitter stream of a selected account. Not everybody who receives a tweet will learn it, so it’s best to take into account this a measure of potential impressions. (Supply).

@TeacherToolkit Twitter Analytics

From the info proven beneath, the bar graph within the centre (UK) exhibits that 73% of Twitter accounts that observe @TeacherToolkit are based mostly within the UK. 12% of this UK determine are accounts listed in London. There may be additionally an attention-grabbing gender evaluation, though I query how dependable that is for the various firms that observe me. What’s attention-grabbing, is what different accounts my followers are following. From this snapshot, you may clearly see, that that is all about schooling!

Twitter Analysis @TeacherToolkit

10. And at last, Trolls.

Pay attention to the destructive facet of Twitter. In my expertise, there seem like three sorts of accounts on Twitter:

  1. Group A: Those that are genuinely tweeting to share concepts, lecturers, firms and teams who interact in dialogue, search suggestions and critique. Colleagues who work together with others on Twitter past their very own native community.
  2. Group B: There’s a small minority not prepared to interact in a wholesome dialogue. In fact, that is human nature. Relating to the character of lecturers on Twitter, group B are those that don’t hearken to these listed above in group A. Most frequently, missing impartiality.
  3. and at last Group C: The torment of all customers of Twitter. Trolls. A definition of a troll is right here. I can not imagine we have now lecturers tweeting as trolls, however it occurs! In all instances, report them and screenshot the data. The account will disappear in a matter of days. By way of educating, trolls are more-often-than-not, nameless accounts who search to bother tweeters in group A, who conceivably belong to group B. The distinction is, is that they tweet from an nameless perspective to be provocative.

Relating to anonymity, I’d extremely suggest it to new tweeters who want to share their views on schooling, and probably the views of labor in their very own faculty. Anonymously in fact! Anonymity is an efficient factor and for my part, ensures that all of us maintain our heads out of the sand and deal with what actually does go on in colleges.

The secret instructor sequence in The Guardian has at the very least tried to handle this as increasingly more lecturers flip to social media. Nevertheless, there’s a actual hazard when a tiny proportion trigger hurt to different tweeters. It does occur, so watch out. Discuss with tip quantity 7.

There’s a very attention-grabbing article right here, placing all of it into context: “At its most elementary degree, trolling is what everyone seems to be doing on-line each hour of every single day, and what many others had finished lengthy earlier than the web period.”

In abstract

  1. Begin small
  2. Anticipate some suggestions
  3. Replace your account repeatedly with tweets and maintain your profile constant {and professional}.
  4. Anticipate it to take a while to develop.

10 TIps for Tweeting Teachers by @TeacherToolkit

Put up-publication:

I used to be delighted to be contacted by colleagues within the USA (8.8.14), who work at USC Rossier College of Training. They’ve simply printed this information, shared by USC Rossier’s on-line EdD, and accommodates a wealth of instructional data and recommendation from founders of EdChat. Obtain beneath:




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